First print run ships in NovemberPrinted and finished in GermanyFree shipping across Europe14-day returns

Kitsune — The fox

No. 07 · Lucky Creatures

Kitsune, the fox

Stone foxes guard thousands of shrines in Japan — often with a key or a jewel in their mouth.

What it means

Foxes are the messengers of Inari, the kami of rice, harvests and prosperity — and the patron of business. Shops and companies keep small Inari shrines for good trade.

At Fushimi Inari Taisha in Kyoto, thousands of vermilion torii gates climb the mountain, watched over by fox statues.

In folklore, kitsune are clever shapeshifters; the older and wiser, the more tails they grow — up to nine.

At the sushi counter

Inari-zushi is named after the fox’s god: sushi rice tucked into sweet, fried tofu pouches (aburaage), said to be the fox’s favourite food. Kitsune udon is noodle soup topped with the same tofu.

Good to know

  • Offerings of aburaage are still left at Inari shrines.
  • Kitsune no yomeiri, “the fox’s wedding”, is what Japanese call rain while the sun shines.
  • There are around 30,000 Inari shrines in Japan.

Reserve your lucky cat

The first print run is in November. Tell us where to write and how many you’d like — we’ll email you the moment ordering opens.

No payment, no obligation. We only use your email to tell you when ordering opens. Privacy policy