First print run ships in NovemberPrinted and finished in GermanyFree shipping across Europe14-day returns

Guides

How lenticular printing works

A picture that moves without a screen or battery. Here’s the trick behind it.

A sheet of tiny lenses

The front of a lenticular print is a clear plastic sheet ridged with hundreds of tiny parallel lenses, called lenticules. Each one works like a magnifying glass that only shows a narrow stripe of what lies beneath it.

Several pictures, sliced and interlaced

Underneath, several pictures are cut into thin strips and woven together: a strip of picture one, a strip of picture two, and so on. Under every lens sits one strip of each picture.

From one angle, every lens shows you the strips of picture one. Take a step and the angle changes — now every lens shows picture two. Your eyes see one whole picture at a time, and moving makes them change.

Flip, animation or 3D

  • Flip: two pictures swap — before and after.
  • Animation: several frames in a row, like a flip book — that’s how our cat waves.
  • 3D depth: each eye sees a slightly different picture, so the image seems to have depth.

Why the lenses run vertically

For a wall poster, the lenses run top to bottom. Then the animation changes as you walk past from side to side — not when you nod your head.

How to hang it for the best effect

  • Hang it where people walk past: a hallway, an entrance, opposite a counter.
  • Centre it at roughly eye level.
  • Light it from the front or slightly from above; avoid direct sun and spotlights that glare on the lens.
  • No glass needed: the lens sheet is the surface. Glass would only add reflections.

Caring for a lenticular print

Dust it with a soft, dry microfibre cloth. Avoid solvents and window cleaner, and don’t press anything sharp against the ridges.

Reserve your lucky cat

The first print run is in November. Tell us where to write and how many you’d like — we’ll email you the moment ordering opens.

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